Mathias Lauridsen

Mathias Lauridsen, born January 13th, 1984 in Copenhagen, is a Danish model, perhaps best known for his print ad campaign for Gucci Pour Homme II in 2006. With his unique look and charming nature, he has become a firm favorite with many fashion houses. Mathias is popular across the modelling spectrum, with success in runway, editorial and advertising. He's easily recognisable thanks to the visible scar on his left cheek (an accident with a bottle) - the scar helps give a hard masculine edge to his boyish good looks.

Mathias was discovered on the streets of Copenhagen back in 2003. His first job was for Shoe Magazine - enough said! In fall 2003 Mathias made his fashion show modelling debuts at the Lacoste, Marc by Marc Jacobs, and Miu Miu spring shows in New York and Paris. 2004 was Mathias's breakout year. He was signed as the face of Dior Homme, starting a frenzy amongst the booking agents. Later in the year he was booked for the high-profile Jil Sander campaign, cementing his superstar status.

Since 2004 Mathias has featured in many advertising campaigns, fashion runways, and magazine editorials. He's been the face of Tomy Hilfiger, Christian Dior, Hermès, Marc Jacobs, Calvin Klein, Perry Ellis, DKNY, Lacoste, Kenzo, Gucci. and Hugo Boss.

Mathias is currently signed with New York Model Management in New York, Ford Models in Paris, and Scoop in Copenhagen. He loves playing soccer in his spare time. His other hobbies include drawing, listening to music, drawing, and biking round the streets of Copenhagen.